Privacy Policy

1. Introduction

Keys & Locks Direct Ltd (“we”, “us”, “our”) provides 24/7 emergency locksmith services, key cutting, lock repairs and replacements for domestic, commercial, and automotive clients across Torquay and surrounding areas. We are fully compliant with UK GDPR.

2. Data Controller & Contact

Keys & Locks Direct Ltd
190 Union Street, Torquay, TQ2 5QP
 01803 294264 ·  info@keysandlocksdirect.co.uk
Serving homes, businesses, and vehicles with no call‑out charges and over 20 years’ experience.

3. Personal Data We Collect

• Enquiries/bookings: name, phone, email, address, service type (e.g. lockout, key cutting, replacement locks), optional photos.

• Communications: via telephone, email, and in-person discussions.

• Website analytics: anonymised IP address, browser/device type, pages visited, session duration—via essential and performance cookies only. No advertising or profiling cookies used.

4. How We Use Your Data

We use your information to:

• Provide quotes and deliver locksmith services (emergency access, security upgrades, auto key programming).

• Send confirmations, invoices, receipts, and follow-ups.

• Prevent fraud and ensure secure service provision.

• Improve our website via anonymised analytics.

• Retain records for VAT, insurance, and legal compliance.

5. Legal Basis for Processing

• Contractual necessity: to supply requested services.

• Legitimate interests: to operate, manage, enhance our business and website.

• Consent: where provided for optional updates.

• Legal obligation: to retain records in line with VAT, warranty, and audit regulations.

6. Data Sharing

We do not sell or rent personal data. We share it only with:

• Service providers for email, website hosting, analytics—under GDPR-compliant agreements.

• Regulatory, insurance, or law enforcement agencies, where required by law.

7. Cookies & Tracking

• Essential cookies: required for navigation and form submissions.

• Performance cookies: anonymised analytics only (e.g., Google Analytics).
  No advertising, profiling, or third-party tracking cookies are used.

8. Data Retention

• Service and enquiry records: retained for up to 7 years.

• Analytics logs: anonymised session data deleted after 24 months; aggregated insights retained as needed.

9. Your Rights

Under UK GDPR, you have the right to:

• Access, rectify, erase, restrict, or export your data.

• Withdraw consent or object to processing.

• Lodge a complaint with the ICO.
  Contact us via the details above to exercise these rights.

10. Security Measures

We safeguard your data using SSL encryption, secure UK hosting, access controls, firewalls, and staff training. While no system is completely secure, we adhere to industry best practices.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers occur.

12. Policy Updates

We may update this policy periodically. Continued use of our website implies acceptance. The Effective Date reflects the most recent version.